31 - 10 - 2018

Chill with Theo Wrap Up

This past weekend SPEX by Ryan held a successful trunk show, featuring the Theo brand and our great rep Florian. Thanks to everyone who made it out and contributed to it being an amazing event. For those who missed out, or those who want to relive it, here’s a recap of the weekend! I was able to chat with Florian and get the scoop on both himself and Theo. Florian has been involved in the eyewear scene for about nine years. He started in the optometry field, but soon found that what he really enjoyed was helping people find that perfect frame. Using his technical knowledge to help with finding the right fit for a person’s face, he soon found that the Theo brand really spoke to him. Now he is the rep for Theo and covers all of the Western US and Canada. He will spend his time travelling to various Theo vendors and helping select just the right frame for customers. He said that he loves nothing more than finding the a frame that not only makes a customer look good, but helps bring out their personality and make them feel good. As for the Theo brand itself – it’s full of different geometry, shapes and definitely isn’t afraid to play with colour. A lot of the frames take inspiration from architecture and you can see it – from different lens shapes to additional bridges, these frames are not afraid to push the boundaries of traditional frames. With such variety and wide selection, there is certainly something that will catch your eye. And with the about 650 frames that Florian brought with him for the event, there was definitely a lot to choose from! All in all, we want to thank everyone who made it out this weekend and made our Chill with Theo a huge success. If you couldn’t make it out, make sure to come stop by SPEX and look through our collection of Theo frames and see what all the buzz is about!

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